There was an advertisement a long time ago (1987) that proclaimed “pork – the other white meat”. It’s purpose was to persuade consumers (you and me) that all pork wasn’t necessarily high calorie and fat laden but could be a healthy choice. Back then, people considered white meat (chicken and turkey) to be the healthiest dietary choice. The pork industry decided to combat that view with the afore mentioned ad campaign.
Similarly, when most riders think of street legal dirt bikes they think of KTM. After all, KTM has a long history of selling street legal dirt bikes in the USA while other manufacturers have been notably absent from this segment of the market. In fact, until recently KTM was the only major manufacturer selling street legal dirt bikes in the USA. If you wanted a dirt bike with blinkers and a license plate then KTM was your only choice.
Well, Beta, an Italian motorcycle manufacturer, wants you to know that you have another choice; their RR-S models, aimed directly at KTM EXC line of street legal dirt bikes. They want you to know that Beta is the “other white meat” when it comes to dirt bikes with blinkers. And by all reports, they are fine motorcycles.
Recently a riding friend purchased a 500 RR-S and I couldn’t resist taking a picture of it during our most recent ride – it’s just so beautiful. Don’t you agree?