My friend Big Don took this photo of me yesterday while we were out riding in the Texas hill country. This photo reminded me of my childhood.
When I was kid I lived near the Texas coast. And lots of fishermen. So I thought I would start a business selling fishing worms. I started a worm farm in my backyard and then sold the worms door-to-door in my neighborhood. My sales strategy was to knock on the front door and when someone answered the door I would introduce myself – “Hi, I’m Richard. I’ve got worms.”
Later on I needed to make more money in order to help fund college. So I went into the seafood business in Houston. I would drive to Galveston and buy fresh seafood off the boats there. Then I would drive back to Houston and sell it. My door-to-door sales approach worked so well when I was selling worms that I decided to try the same thing selling seafood. I would knock on the door and when someone answered I would say, “Hi, I’m Richard. I’ve got crabs.”